Solas at The Savoy ‘The Art of Time’

Brief

Bring Bowmore’s prestigious credentials to life post-Covid with maximum impact, whilst respecting the brand’s personality - ‘bold elegance’.

Overview

SOLAS at The Savoy was unveiled in Summer 2021 following the re-opening of hospitality venues across the UK. The taxi turning-circle outside of The Savoy was transformed into an intimate lounge where whisky artistry and timeless luxury converged. This sophisticated retreat offered an immersive exploration into the heritage, craftsmanship, and innovation of Bowmore, one of the world’s most iconic single malt Scotch whisky brands.

Responsibilities

Ideation and concept, partner management (legal, financial, commercial, marketing/PR), design and build of installation, design and execution of cocktail menu, staff training, media events, private client engagement.

Services Tags

Brand & Strategy, Content Creation, Partnerships, Commercial Planning