Icons of Luxury

Harry Rosen x The Macallan

Brief

Use The Macallan’s brand partnership with Harry Rosen to celebrate the launch of its 200-year anniversary bottle, The Macallan TIME : SPACE Mastery.

Overview

Design and build of double-sided, standalone display wall showcasing The Macallan brand (The Macallan pantone red, 200-year anniversary) and product (bottle and iconography).

Installed in line with product launch in Canada, as well as Harry Rosen VIP events.

Responsibilities

Consumer categorization and targeting, artwork and design development, supplier coordination and management, partner management.

Services Tags

Brand & Strategy, Partnerships