The Library by The Macallan, Volume I

Four Seasons Resort and Residences Whistler

Brief

Bring The Macallan’s prestigious credentials to life on the West Coast with maximum impact, whilst respecting the brand’s personality - ‘quiet luxury’.

Overview

The Library by The Macallan was unveiled in December 2023 in time for the 2023/24 Winter Season. A vacant lobby space was transformed into an intimate lounge where whisky artistry and timeless luxury converged. This sophisticated retreat offered an immersive exploration into the heritage, craftsmanship, and innovation of The Macallan, one of the world’s most iconic single malt Scotch whisky brands.

The activation and its menu redefined Whistler’s cocktail scene with a luxurious showcase of whisky-inspired mixology. This intimate seasonal pop-up space invited guests to explore a menu thoughtfully crafted around The Macallan’s most celebrated expressions.

Responsibilities

Ideation and concept, partner management (legal, financial, commercial, marketing/PR), design and build of installation, design and execution of cocktail menu, staff training, media events, private client engagement.

Services Tags

Brand & Strategy, Content Creation, Partnerships, Commercial Planning